TTO Services

Goal: understand and apply various concepts related to technology transfer.

Contents:

1. Introduction to the concept of innovation and its models: technology push / demand pull.
2. Introduction to the concept of technology transfer.
3. Description of the technology transfer process.
4. Identifying key people in the technology transfer process.
5. Description of the technology transfer mechanisms.
6. Case study: analysis to identify the innovation strategy used and determine the optimal technology transfer strategy.

Goal: incorporation of tools for management of the technology portfolio, this being a strategic instrument that allows the University to position itself, prioritize technologies and evaluate, in a standardized way, their impact. 

Contents:

1. Define a technology portfolio with commercial potential.
2. Selection of technologies.
3. Description of technology assessment methods.
4. Build a technology assessment method that can be used for ranking the technologies.
5. Case study: prioritize technologies in a portfolio using the SBIT method.

Goal: Understand the different technology valuation methods and determine which factors affect its value.

Contents:

1. Introduction of the concept of technology valuation.
2. Identification of factors that influence the final value of the technology.
3. Introduction to the different technology valuation methods, identifying advantages and disadvantages.
4. Case study: technology valuation using DCF.

Goal: Understand and apply the Canvas model and understand the importance of market studies.

Contents:

1. Introduction of the concepts of a business model, market study and value proposition.
2. Definition of the Canvas model elements.
3. Identification of the main components of a market study.
4. Definition of the target market segment for a technology.
5. Case study: create a Canvas model for a selected technology.

Goal: Understand and apply the NABC model to pitch a project to investors.

Contents:

1. Identification of the elements of a good pitch.
2. Definition of the components of the NABC model.
3. Identification of important elements to consider in the Need slide.
4. Identification of important elements to consider in the Approximation slide.
5. Identification of important elements to consider in the Benefits slide.
6. Identification of important elements to consider in the Competition slide.
7. Case study: create a NABC pitch presentation for a technology and then present it.

Goal: Understand intellectual property strategies and important issues related to conflict of interest and technology transfer regulation.

Contents:

1. Identification of the main elements of the intellectual property strategy.
2. Selection of an appropriate intellectual property strategy according to the technology’s characteristics.
3. Identification of possible causes of conflicts of interest and how to avoid them.
4. Identification of the main elements of the spin-offs. regulation.
5. Case study: management of the intellectual property portfolio.

Goal: understand the main elements to take into account in the commercialization strategy.

Contents:

1. Definition of the concept of knowledge commercialization.
2. Identification of tools for measuring return on investment. 
3. Definition of a commercial strategy.
4. Presentation of main components of a commercial strategy.
5. Identification of technology commercialization mechanisms.
6. Case study: develop a commercial plan for a technology.

The service delivered by the UANDES TTO is to develop a 5 year Strategic and Operational Plan, which inclues all the necessary areas for a successful technology transfer office.

Advisory service in the creation and formation of a committee of investment specialists that will support and guide the development of technologies from a commercial point of view, with a focus on the market and long term decisions.

Advisory service in the creation and formation of a technical committee specialized in the main areas of the TTO’s focus. They will support and guide the development of technologies from a technical point of view.

Advisory service in the creation of a networking plan taking into account all possible stakeholders, from the academy and the industry, to enhance the work as a whole.

Advisory service on how to accompany the researcher during the development of their work, establishing critical milestones and a work plan, so as to ensure the quality of the research and that it meets established international standards.

Guidance in the creation and drafting of the Intellectual Property policy, which encompass Intellectual Property regulations, what to do in the case of Conflicts of Interest and the creation of technology-based ventures.