Marcas como metáforas sociales: una aplicación usando análisis de correspondencias

Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness

The role of well-being in consumer's responses to personalized advertising on social media

An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions

Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study