×

Lo más buscado

Universidad de los Andes > Christian Pescher

Christian Pescher

Ph.D. Marketing and Innovation, Universität Passau

Degrees

Ph.D. in Marketing and Innovation, Universität Passau

Master in Speech Communication, Universität Regensburg

 

Email

Research Fields

Marketing

Innovation

Publicaciones

  • Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests

  • Menu-based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity

  • Consumer decision-making processes in mobile viral marketing campaigns

Suscríbete a nuestro Newsletter

y mantente informado de todo