Ph.D. Marketing and Innovation, Universität Passau
Degrees
Ph.D. in Marketing and Innovation, Universität Passau
Master in Speech Communication, Universität Regensburg
Email
Research Fields
Marketing
Innovation
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
Menu-based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity
Consumer decision-making processes in mobile viral marketing campaigns
